Krukowska-Miler A. Sustainable marketing in the health care organizations

Economic Processes Management: International Scientific E-Journal. 2017. № 2
Section: Management of economic processes in context of sustainable development

Cite this article:
Krukowska-Miler A. (2017). Sustainable marketing in the health care organizations, Economic Processes Management: International Scientific E-Journal, 2, Retrieved from: http://epm.fem.sumdu.edu.ua/download/2017_2/epm2017_2_11.pdf

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Authors:

Krukowska-Miler Agata
Doctor of Economics, Faculty of Management, Marketing Institute,
Czestochowa University of Technology, Poland

Abstract:
This article presents the main aspects of sustainable marketing in health care organizations and how it can be put into treatment. The aim of the article is to bring closer the idea of sustainable development and, in particular, marketing, which prioritises responsibility towards the community in which the organization is located.

Keywords:
sustainable marketing, health care organizations, value, patients

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