Improving of intellectual property marketing management in the agrarian sphere of region

Economic Processes Management: International Scientific E-Journal. 2017. № 1
Section: Economic processes management at macrolevel

Cite this article:
Мakhnusha S. M. (2017). Improving of intellectual property marketing management in the agrarian sphere of region, Economic Processes Management: International Scientific E-Journal, 1, Retrieved from: http://epm.fem.sumdu.edu.ua/download/2017_1/epm2017_1_7.pdf

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Authors:
Мakhnusha Svetlana Mikhailovna
Ph.D, Associated Professor, Associated Professor of Economy Department,
Sumy National Agrarian University, Ukraine

Abstract:
In the article the author proved that Ukraine’s economy needs to create more favorable conditions for the development of the agricultural sector by intensifying the development of innovation and implementation of intellectual property rights and effectively manage their marketing. It analyzes the main range of problems, which is embedded in an understanding of marketing management of intellectual property, and presents possible solutions and improvements in this background. It was formed mechanism of intellectual property marketing in the agricultural sector in the region and proposed approach to evaluating the effectiveness of measures to manage intellectual property marketing in the agricultural sector in the region.

Keywords:
intellectual property, marketing, management, agrarian sphere, region, effectiveness, mechanism, marketing-mix, commercialization, marketing investment

References
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