Application of the lean concept as a prerequisite for a tourist business development

Economic Processes Management: International Scientific E-Journal. 2016. № 4
Section: Practice of economic processes management

Cite this article:
Madgerova R. H., Kyurova V. V., Atanasova A. V. (2016). Application of the lean concept as a prerequisite for a tourist business development, Economic Processes Management: International Scientific E-Journal, 4, Retrieved from: http://epm.fem.sumdu.edu.ua/download/2016_4/epm2016_4_7.pdf

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Authors:
Madgerova Raya Hristova
PhD, Professor, Professor of Management and Marketing Department,
South-West University, Blagoevgrad, Bulgaria
Kyurova Vyara Vasileva
PhD, Associate Professor, Associate Professor of Management and Marketing Department,
South-West University, Blagoevgrad, Bulgaria
Atanasova Anny Vladimirova
PhD, Assistant Professor, Assistant Professor of Management and Marketing Department,
South-West University, Blagoevgrad, Bulgaria

Abstract:
A key issue in the globalized market is the demand of a new approach, providing the tourism businesses a sustained market presence. This means increasing competitiveness and making management decisions in this direction. One of the methods to solve this problem is to apply the Lean concept whereby the entrepreneurial efforts are focused on value – in terms of costs and in terms of the ability of the product to satisfy customer needs.
The aim of the article is to bring opportunities for competitive development of tourism by applying the Lean approach. The study is based on concrete statistical data and results of a survey of managers and business owners in the sector of tourism. The following research methods are applied: analysis and synthesis, a poll survey and statistical methods.

Keywords:
Lean concept, tourist business, prerequisite, development, value.

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