Usage of patriotic motives in promotion of products in markets

Bozhkova Viktoriia Viktorivna,
Doctor of Economics, Professor,
Sumy State University, Ukraine
Prokopenko Olha Volodymyrivna
Doctor of Economics, Professor,
Sumy State University, Ukraine
University of Economics and Humanities in Bielsko-Biala, Poland
Prokopenko Maryna Olexandrivna
Student,
Sumy State University, Ukraine

  • In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.
  • patriotic motives, production, means, marketing communications instruments, efficiency.
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