Economic backgrounds, strategic guidelines and cross-cultural specificity of business relations ukrainian enterprises with chinese partners

Kryvoruchko Larysa Borysivna
PhD, Assistant Professor of Economic Theory Department,
Sumy State University, Ukraine
Krukhmal Olena Valentynivna
PhD, Associate Professor of Banking Department,
Ukrainian Academy of Banking, Ukraine

  • The article is devoted to issues economic cooperation between Ukraine and China. The substantial expansion potential supplies of Ukrainian products to the market of China have been proved, the main directions of export have been outlined. The basic obstacles of establishment and development of reciprocal relations with Chinese partners have been discovered, cultural differences between the two countries have been investigated and recommendations for successful negotiations proceedings have been formulated.
  • international relations, international economic activity, cross-cultural relations, distance power, high-context culture, business ethics.
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  • Kryvoruchko L. B., Krukhmal O. V. Economic backgrounds, strategic guidelines and cross-cultural specificity of business relations ukrainian enterprises with chinese partners [Online] // Economic Processes Management: International Scientific E-Journal. 2015. № 4. Available: http://epm.fem.sumdu.edu.ua/download/2015_4/2015_4_5.pdf