Creating long-term relations in travel agencies within partnership marketing

Sowier-Kasprzyk Izabella
PhD, Associate Professor in the Institute of Marketing, Faculty of Management,
Czestochowa University of Technology, Czestochowa, Poland

  • In the following paper the opportunities of applying the partnership marketing in the tourism have been shown. The advantages of creating, enriching and maintaining long-term and individualised relations have been presented. The importance of the mutual relations in the partnership marketing concept in the tourism has been shown. Moreover the satisfaction and trust among customers and organisers have been pointed out. The last important matter which has been presented was the tightening relations by the use of the loyalty programmes in tourism.
  • marketing, tourism marketing, partnership marketing, relation, satisfaction, trust.
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  • Sowier-Kasprzyk I. Creating long-term relations in travel agencies within partnership marketing [Online] // Economic Processes Management: International Scientific E-Journal. 2015. № 3. Available: http://epm.fem.sumdu.edu.ua/download/2015_3/2015_3_8.pdf