The role of off-line and online strategies for successful product positioning

Yaneva Dilyana Emcheva
PhD, Assistant Professor, Assistant Professor of Management and Marketing Department,
Zlateva Dinka Atanasova
PhD, Chief Assistant Professor, Chief Assistant Professor of Management and Marketing Department,
South-West University of Neofit Rilsky, Bulgaria

  • The study of the article is done on off-line and online strategies that companies use for their successful positioning. The goal is to establish the role and the significance of the strategies for successful product positioning in off-line and online environment.
  • strategies, positioning, offline strategies, online strategies .
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  • Yaneva D. E. The role of off-line and online strategies for successful product positioning [Internet source] / D. E. Yaneva, D. A. Zlateva // Economic Processes Management: International Scientific E-Journal. – 2015. – № 2. – Access mode: