Creativity, creations and innovations in the management of small and medium-sized business

Usheva Mariana
Department of Management and Marketing, Faculty of Economics,
South-West University of Neofit Rilsky, Bulgaria

  • Creativity is a process of development and expression of new ideas interwoven in the company mission and vision to lead not only to financial success but also to real loyalty and involvement of the employees with the company problems and achievements. The main objective of this paper is through the research among contemporary managers and entrepreneurs, representatives of small and medium-sized business in the region of Blagoevgrad to prove that creativity skills are deployed in each person, to identify the specific characteristics of the creative thinking of the manager and the tools that stimulate them to increase competitiveness in the context of the sustainable development of the small and medium business in international and domestic tourism market.
    The main result to be achieved is evidence that when there is adequate (positive) self-evaluation, intrinsic motivation or chiefly necessity of creativity manifestation, emotivity in the sense of creative enthusiasm, personal professional effectiveness and appropriate situational factors, the modern manager is able to model conditions for the manifestation of creativity (creative self-expression), both in themselves and in their subordinates. This in turn leads to increased competitiveness and intensive implementation of innovations in the company management and operation. The main research methods used in the study are literature review on the subject, survey, analysis of processes, intuitive and systematic approach, systematic observation, data classification and interpretation.

  • creativity, management, competitiveness, manager, creation, innovations.
  • Download full text of the article
  • 1. Awang, H. I. Ramly. (2008). Creative Thinking Skill Approach Through Problem3Based Learning: Pedagogy and Practice in the Engineering Classroom. IN: Inte rnational Journal of Human and Social Sciences 3:1
    2. Buzan, T. (2003). The Mind Map Book: Radiant Thinking – Major Evolution in Human Thought.
    3. De Bono, E. (1985). Six Thinking Hats.
    4. De Bono, E. (1992). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas.
    5. De Bono, E. (1999). New Thinking for the New Millennium.
    6. De Bono, E. (2007). How to Have Creative Ideas.
    7. De Bono, E. (2008). Six Frames For Thinking About Information.
    8. De Bono, Ed. (2009). How to Develop the Creative Thinking. Sofia (original: Де Боно, Ед. (2009). Как да развием творческото мислене. София).
    9. De Bono, Ed. (2010). The Six Frames of Thinking. Sofia (original: Де Боно, Ед. (2010). Шестте рамки на мислене. София).
    10. Desev, L. (2011). Psychology of Creation. Sofia (original: Десев, Л. (2011). Психология на творчеството. София).
    11. Dimitrov, P. (2007). Intellectual Capital Innovation Activity in Tourism. Sofia (original: Димитров, П. (2007). Иновационна активност на интелектуалния капитал в туризма, София ).
    12. Dimitrov, P. (2011). Long-term forecasting of the spa and wellness sector of the Bulgarian tourism industry, Tourism & Management Studies, Issue No.7, University of the Algarve, Portugal, pp. 140-148.
    13. Filipova, M. (2008). Challenges before the achievement of a sustainable cultural tourism, Journal of Tourism and Hospitality Management, ISSN 1330-7533, pp. 311-323.
    14. Leonard, D., W. Swap. (1999). When Sparks Fly. Igniting Creativity in Groups.
    15. Newell, A., J. C. Shaw, H.A. Simon. The processes of creative thinking. University of Colorado, 1958.
    16. Piryov, G., P. Rusev (1981). Psychology of Creation. Sofia (original: Пирьов, Г., П. Русев. (1981).Психология на творчеството. София, Наука и изкуство).
    17. Seaman J., D. Kenrick (1994). Psychology. NBU, Sofia (original: Сиймън Дж., Д. Кенрик, (1994). Психология. НБУ, София).
    18. Stankova, M. (2011). Competitiveness Analysis and Management of a Tourist Destination. International Journal of Contemporary Economics & Administrative Sciences . Jan2011, Vol. 1 Issue 1, pp. 65-77. 13p.
    19. Stankova, M. (2004). Management of the Tourism Agency, SWU of Neofit Rilsky, Blagoevgrad (original: Станкова, М. (2004). Мениджмънт на туристическата агенция, УнИ „Н. Рилски”, Благоевград).
    20. Stoilova, D. (2013). Financial Management, Blagoevgrad (original: Стоилова, Д. (2013). Финансов мениджмънт, Благоевград).
    21. Usheva, M. N. (2010). The Ideology of Positive Leadership – The School of the Situation of Success. Journal of Pedagogical Education in Russia (3) (original: Ушева, М. Н. (2010). Школа позитивного лидерства-школа ситуации успеха. Педагогическое образование в России, (3)), from http://cyberleninka.ru/article/n/shkola-pozitivnogo-liderstva-shkola-situatsii-uspeha
    22. Usheva, M. N. (2011). Talent Management in the Human Resources Modern Management (original: Ушева, М. Н. (2011). Талант менеджмент в современном управлении человеческими ресурсами), from http://essuir.sumdu.edu.ua/bitstream/123456789/24396/1/mmi2011_3_2_173_179.pdf
    23. Vigotski, L. (1982). Child’s Imagination and Creation. Sofia (original: Виготски, Л. (1982). Въображение и творчество на детето. София)
    24. Zhelevich, A. (2013). World Wisdom Treasures. Theories, Practices, Pieces of Advice. Eskimo, M. (original: Желевич, А. (2013). Сокровища мировой мудрости. Теории, практики, советы, Эскимо, М.)
    25. A Little Purple Book on Lateral Thinking. (2010). 2nd edition. Sofia (original: Малка лилава книга за НЕстандартното мислене. (2010) Второ издание. София)
    26. http://biservalov.net/private/kakvo-e-kreativnost/
    27. http://en.wikipedia.org/wiki/Flow_%28psychology%29
    28. http://www.innosupport.net/index.php?id=2098&L=3
  • Usheva M. Creativity, creations and innovations in the management of small and medium-sized business [Internet source] / M. Usheva // Economic Processes Management: International Scientific E-Journal. – 2015. – № 2. – Access mode: http://epm.fem.sumdu.edu.ua/download/2015_2/2015_2_2.pdf