Basic components of construction enterprises’ management marketing activities system

Seleznova Olha Olexandrivna
PhD, Associate Professor, Associate Professor of Marketing Department,
Odessa State Academy of Construction and Architecture, Ukraine

  • This article investigated the basic components of construction enterprises’ management marketing activities system. It is developed the model of the construction enterprises’ management marketing activities system. The article explores the essence of the stages of forming the construction enterprises’ management marketing activities system. The article reveals the basic elements of marketing management – mission, goals, strategy. It describes the basic functions of marketing management system of construction enterprises: planning, organizing, motivation, control.
  • system, management of marketing activities, management functions, functions of marketing.
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  • Seleznova O. O. Basic components of construction enterprises’ management marketing activities system [Internet source] / O. O. Seleznova // Economic Processes Management: International Scientific E-Journal. – 2015. – № 1. – Access mode: http://epm.fem.sumdu.edu.ua/download/2015_1/2015_1_8.pdf
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