The importance of employee creativity in the development of their attitudes pro-innovation

Zięba Katarzyna
Dr. Eng.,
University of Economics and Humanities, Bielsko-Biala, Poland
Prokopenko Olha
Doctor of Economics, Prof., Dean of Economics and Management Faculty,
Sumy State University, Ukraine;
Prof.,
University of Economics and Humanities, Bielsko-Biala, Poland

  • This article deals with issues of importance of creativity in the development of their employees pro-innovative attitudes. According to the author decided the issue is important due to, among others. Impossible to ignore the impact of effective human capital development for the survival of the organization in a turbulent environment, especially now, ie. in the period in which the effect of the recent economic crisis/economic downturn. Effective human capital development should therefore be closely associated with the formation of pro-innovative attitudes of employees. Increasing globalization indicates that sustainable economic development can be ensured only by building a competitive advantage for organizations conducting business based on innovative solutions.
  • innovation, creativity, creativity, innovation-oriented behavior, pro-innovation, human capital development, employee.
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  • Zięba K. The importance of employee creativity in the development of their attitudes pro-innovation[Internet source] / K. Zięba, O. Prokopenko // Economic Processes Management: International Scientific E-Journal. – 2014. – № 3. – Access mode: http://epm.fem.sumdu.edu.ua/download/2014_3/2014_3_5.pdf
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