Methodic foundations of the ecologically oriented consumer’s readiness analysis

Illiashenko Sergii Mykolayovych
Doctor of Economics, Prof, Head of the Marketing and MIA Department,
Sumy State University, Ukraine;
Habilitated doctor, Professor,
University of Economics and Humanities, Bielsko-Biala, Poland

  • The article deals with methodic approach to analyze the consumer’s readiness of the target audience concerning ecological production, and to produce actions to stimulate demand and to promote ecological production in the market. The received results deepen the methodic grounds of marketing objectivation and following of the ecological innovations projects introductionі. It forms preconditions to change native economy to the leading ecologically oriented innovative development.
  • : ecological goods, ecological innovations, consumer’s readiness, promotion of innovations, ecological marketing, sustainable development.
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  • Illiashenko S. M. Methodic foundations of the ecologically oriented consumer’s readiness analysis [Internet source] / S. M. Illiashenko // Economic Processes Management: International Scientific E-Journal. – 2014. – № 2. – Access mode: http://epm.fem.sumdu.edu.ua/download/2014_2/2014_2_5.pdf
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