Innovative-marketing directions of recreational-tourism industry in Ukraine

Shevchenko Hanna Mykolayivna
PhD, Associate Professor, Associate Professor of Management Department,
Ivanova Tetyana Evgenivna
Master of Marketing,
Sumy State University, Ukraine

  • In the article the necessity of the development of recreational-tourism industry in Ukraine, despite the difficult political and economic situation in the country, based on the innovative marketing activities is grounded. The features of recreation areas on the analysis of the relevant natural resources are described, and the marketing activities for the development of recreational-tourist areas of Ukraine are proposed, in particular the creation of the database objects of recreational management, using the tool of marketing generations, the strengthening cooperation with government agencies and travel agencies.
  • recreational-tourism industry, development, innovative-marketing directions, Ukraine.
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  • Shevchenko H. M., Ivanova T. E. Innovative-marketing directions of recreational-tourism industry in Ukraine [Online] // Economic Processes Management: International Scientific E-Journal. 2015. № 3. Available: http://epm.fem.sumdu.edu.ua/download/2015_3/2015_3_14.pdf